Whiz
During the 1930s and ’40s the Paul F. Beich Co. of Bloomington, Illinois, had children throughout the Midwest chanting their jingle, “Whiz, best nickel candy there iz-z.” But rising costs in the 1950s forced the price up to a dime and thereby ruined the meter. The unsatisfactory “Whiz, best candy bar there iz-z” could not save it; sales fell, and the dangerous starch-molding process by which it was manufactured finally doomed it. The last Whiz bar was consumed about thirty years ago.
