When I was a student at Mississippi Southern College in Hattiesburg, Mississippi the college coffee shop was called Wimpy's after the character Wimpy in the Popeye comic strip.
http://www.studentprintz.com/activities-hub-abuzz-1.896960
Wimpy was always smiling and shown eating a hamburger.
Here is a link with a photograph of the Wimpy's at Mississippi Southern College around 1958 or so.
http://goldeneaglesusm.homestead.com/Mississippi_Southern.html
Here is the wikipedia entry on Wimpy.
http://en.wikipedia.org/wiki/J._Wellington_Wimpy
I have a good friend named Jerry who weighs over 400 pounds. He can eat(and does eat)more hamburgers than Wimpy. He reminds me very much of Wimpy. Always laughing and always smiling and always eating one hamburger after another at McDonald's. He had two of the new Daily Doubles yesterday at McDonalds.