Wednesday, March 17, 2010

Whiz Candy Bar

During the 1930s and ’40s the Paul F. Beich Co. of Bloomington, Illinois, had children throughout the Midwest chanting their jingle, “Whiz, best nickel candy there iz-z.” But rising costs in the 1950s forced the price up to a dime and thereby ruined the meter. The unsatisfactory “Whiz, best candy bar there iz-z” could not save it; sales fell, and the dangerous starch-molding process by which it was manufactured finally doomed it. The last Whiz bar was consumed about thirty years ago.